data
How Brands Use Data Stitching to Escape Vendor Lock-In
Learn how data stitching and API orchestration help brands escape vendor lock-in without losing audiences or measurement continuity.
AAlicia Moreno
Ad Performance Hub
Centralize ad platforms, streamline keyword management, and optimize campaign performance with real-time insights, bidding controls, and unified reporting.
martech
When to Migrate Off Marketing Cloud: A Practical Decision Framework for CMOs
A CMO framework for deciding when to migrate off Salesforce Marketing Cloud, with ROI thresholds, lock-in signals, and phased steps.
JJordan Hale
experimentation
Small Experiments, Big Wins: Rapid Tests to Find High-Margin Keyword Opportunities
A practical library of 8 rapid tests to uncover high-margin keyword opportunities across search, social, and programmatic.
JJordan Mercer
marginal-roi
Marginal ROI Playbook: How to Tune Keyword Bids When Every Dollar Must Stretch Further
A practical marginal ROI framework for keyword bids, holdout tests, and budget prioritization when every dollar must stretch further.
DDaniel Mercer
nonprofit
Sustainable Giving Meets Ad Strategy: How Nonprofits Should Think About Donor Acquisition Costs
A deep-dive guide to nonprofit ads, LTV bidding, ethical targeting, and donor retention for sustainable giving.
MMegan Caldwell
attribution
From Tool Sprawl to Tight Attribution: How to Rationalize Martech for Better Keyword Bidding
A practical framework for cutting martech sprawl, fixing attribution, and improving keyword bidding with cleaner data and smarter vendor moves.
EElena Morgan
storytelling
From Theatre to Advertising: The Lessons of Character and Emotion
How theatre techniques—character, emotion, stagecraft—unlock more compelling brand narratives and higher ad performance.
JJordan Avery
Team Collaboration
Overcoming Defensiveness in Marketing Disputes: Psychological Tactics
Practical, psychology-based tactics for marketers to convert defensiveness into constructive feedback and high-performing collaboration.
AAlex Mercer
Social Media
Navigating TikTok Verification: Boosting Your Brand’s Credibility
A tactical guide to earn TikTok verification and leverage it as a measurable trust signal across marketing channels.
JJordan Meyers
Digital Strategy
Revising Maternal Marketing: Reflecting on Modern Motherhood Narratives
A practical playbook for brands to market to modern mothers with empathy, authenticity, and measurable ROI.
AAva Reynolds
Digital Marketing
Defending Women’s Choices in Romance Narratives: A Marketing Perspective
How media portrayal of women in romance impacts marketing, brand risk, and tactics to defend agency in storytelling.
AAva Reynolds
Youth Marketing
Mindful Marketing: Adapting Strategies for a Generation-Limited Environment
How brands must rewire channels, creatives, and measurement when under-16s are restricted from social platforms.
AAlex Mercer
Video Marketing
Unlocking YouTube's Full Potential: A Guide to Getting Verified
A comprehensive brand-focused guide to getting YouTube verified — from eligibility and application to leveraging the badge for measurable growth.
JJordan Avery
PPC
The PPC Talent Gap: How Salary Polarization Is Changing Keyword Management Teams
PPC salary polarization is reshaping paid search teams, keyword workflows, and retention strategies. Here’s how to adapt.
JJordan Hale
Automotive Marketing
Sustainable Growth Strategies for Automotive Brands: Lessons from Ford
Actionable growth strategies for automotive brands inspired by Ford's pivots—market analysis, product bets, channel playbooks, and a 12-month roadmap.
AAvery Marshall
media buying
What Media Buyers Should Do When Antitrust Pressure Reshapes Ad Inventory
Antitrust scrutiny is reshaping ad inventory. Here’s how media buyers can reduce platform risk, diversify spend, and plan for policy shifts.
JJordan Ellis
Social Media
The New Video Era: Scheduling YouTube Shorts for Maximum Impact
A complete playbook to schedule, optimize, and measure YouTube Shorts for reach, engagement, and conversion.
AAvery Collins
PPC
How Antitrust Shakeups and Media Mergers Could Reshape PPC Hiring Budgets
Antitrust pressure and media consolidation are reshaping PPC salaries, agency hiring, and the in-house vs. outsourced equation.
JJordan Blake
Advertising
Building Brand Loyalty Through Community Engagement
A tactical playbook showing how advertisers build retention and expand revenue by making community a strategic asset.
AAlex Mercer
PPC
PPC’s Talent Split: How Platform Power, Regulation, and Consolidation Are Reshaping Marketing Teams
PPC salaries are splitting as regulation and consolidation raise the value of senior performance talent, strategy, and automation.
DDaniel Mercer
Consumer Trust
The Dangers of Deception: What Marketers Can Learn from Con Artists
How studying con artists reveals practical principles for ethical, transparent marketing that builds long-term trust and ROI.
AAvery Langford
social commerce
How to Optimize Facebook and Instagram Retail Media Campaigns for Organic and Paid Discovery
A step-by-step guide to aligning Meta ads, product feeds, and commerce SEO for stronger paid performance and organic discovery.
JJordan Ellis
startups
Partnering with AI Shopping Startups: A Playbook for Improving Long-Tail Discovery
A practical playbook for using AI shopping startups to find long-tail queries, tighten negatives, and cut wasted ad spend.
DDaniel Mercer
SaaS
Maximizing Trials: How to Extend Your Testing Period for Software
Secure, ethical strategies marketers can use to extend SaaS trials—tactics, legal guardrails, technical playbooks, and metrics for conversion and retention.
JJordan Avery
local SEO
Local Intent, Global Scale: Using GEO Shopping Signals to Win Regional Search and Ads
Turn GEO shopping signals into scalable local keywords, landing pages, bids, and feed strategy without losing regional relevance.
JJordan Ellis
AdOps
Ad Ops Playbook for Global Supply Chain Shock: Budget Shifts, Audience Priorities, and Channel Mix
A step-by-step ad ops playbook for rebalancing budgets, audiences, and channels when supply chain shocks hit fulfillment and margins.
JJordan Blake
Cultural Marketing
Resilience through Community: Marketing Lessons from Indigenous Perspectives
Practical guide: apply Indigenous community principles—relationship, reciprocity, stewardship—to build trust and resilient brand marketing.
AAva Thompson
programmatic
Transparency and Trust: Lessons from The Trade Desk/Publicis Fallout for Programmatic Buyers
A deep-dive guide to programmatic transparency, DSP vetting, SSP risk, and inventory quality after the Publicis/The Trade Desk fallout.
EEthan Mercer
DSP
New DSP Features You Should Test: Practical Experiments With Nexxen, Viant, and StackAdapt
A practical DSP testing playbook for AI targeting, identity, and streaming inventory—plus KPI templates and bid-rule translation.
MMaya Bennett
Branding
The Apple Creator Studio Effect: Implications for Creative Marketing
How Apple Creator Studio reshapes creative marketing—design, production, measurement, and a 12-week playbook to adapt.
AAlex Mercer
LinkedIn
Which New LinkedIn Ad Features Actually Move the Needle: A Test Plan for 2026
A 2026 LinkedIn ads test plan: prioritize features, set sample sizes, choose KPIs, and convert wins into bidding rules.
DDaniel Mercer
LinkedIn
Optimizing for AI Discovery: How to Make LinkedIn Content and Ads Discoverable to AI Tools
Learn how to structure LinkedIn posts and ads for AI discovery, stronger authority signals, and better AI-citation.
JJordan Mercer
Podcast Marketing
Leveraging Podcasts for Advertising Success: Daily Insights
A definitive guide to podcast advertising: formats, measurement, daily dashboards, creative playbooks, and scaling tactics for higher ROI.
AAva Martin
email
How AI Can Improve Email Deliverability for Ad-Driven Lists: A Tactical Guide
Use AI to protect inbox placement for paid-email flows with smarter authentication, segmentation, and send pacing.
JJordan Mercer
attribution
AI Signals and Inbox Health: Integrating Email Deliverability Metrics into Ad Attribution
Learn how deliverability metrics, suppression lists, and bounce data improve multi-touch attribution and protect conversion quality.
DDaniel Mercer
Nonprofit Marketing
Driving Success in Nonprofits: The Human-Centric Approach
A definitive guide for nonprofits to increase engagement and funding using human-centric advertising, storytelling, and tech.
AAlex Mercer
logistics
Shipping Disruptions and Keyword Strategy for Logistics Advertisers
Learn how logistics advertisers can adapt keywords, geo-targeting, and bids during shipping disruptions to protect ROI.
AAvery Collins
marginal-roi
When Macro Costs Change Creative Mix: How Fuel and Supply Shocks Should Influence Channel Decisions
A margin-first framework for reallocating ad spend when fuel prices and supply shocks change channel ROI.
DDaniel Mercer
Content Creation
Unlocking Opportunities in Book-Related Content Marketing
How brands use literary themes to deepen audience engagement, scale storytelling, and improve retention across blogs, newsletters, social, and paid channels.
AAva Mercer
local-seo
Local News Loss and SEO: Protecting Local Visibility When Publishers Shrink
How newsroom closures weaken local SEO—and the exact steps brands and publishers can take to protect local visibility.
MMaya Thompson
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